La Maison Lemon



Dee Race
Designer
Project Overview
The Brand Direction
The brand identity for La Maison Lemon was designed to balance softness with strength. Drawing inspiration from interior design, vintage print materials, and natural textures, I built a color palette rooted in warm neutrals with expressive peach accents. The typography is elegant yet approachable, allowing the brand to flex between minimal and personality-filled moments. Every visual decision was made with intentionality—to reflect a studio that’s strategic, soulful, and style-forward.
Crafting the Experience
Beyond the logo and palette, I focused on bringing the studio to life through thoughtful website copy, brand storytelling, and a cohesive creative direction. I art directed a brand shoot to capture details that feel editorial, playful, and grounded in lifestyle—from behind-the-scenes studio moments to portraits with Lemon herself. Each section of the website was crafted to guide visitors through my services with clarity and warmth, while also offering glimpses into my personal world.
Launching With Purpose
La Maison Lemon now offers a range of brand and website design services tailored for passionate business owners, creatives, and dreamers. From custom websites to curated template customization, each package is designed to balance strategy, creativity, and beautiful execution. Launching this studio was not only a creative milestone—it was a leap into work that feels deeply aligned with my values, process, and design philosophy. Visit the live site: https://lamaisonlemon.com/