Jul 16, 2025

Jul 16, 2025
Jul 16, 2025

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Carbonite Marketing Campaigns

Carbonite Marketing Campaigns

Carbonite Marketing Campaigns

OpenText (Carbonite Product Brand)

Dee Race

Designer

Bringing seasonal marketing moments to life—at scale

Bringing seasonal marketing moments to life—at scale

At Carbonite, our team is responsible for delivering timely, high-impact marketing campaigns across multiple product brands and web platforms. From Back to School and World Backup Day to Black Friday/Cyber Monday and New Year, New Device, each campaign requires a unified visual and messaging approach—executed quickly and across a variety of digital touchpoints. The challenge is balancing creative quality with fast turnarounds and technical precision.

At Carbonite, our team is responsible for delivering timely, high-impact marketing campaigns across multiple product brands and web platforms. From Back to School and World Backup Day to Black Friday/Cyber Monday and New Year, New Device, each campaign requires a unified visual and messaging approach—executed quickly and across a variety of digital touchpoints. The challenge is balancing creative quality with fast turnarounds and technical precision.

At Carbonite, our team is responsible for delivering timely, high-impact marketing campaigns across multiple product brands and web platforms. From Back to School and World Backup Day to Black Friday/Cyber Monday and New Year, New Device, each campaign requires a unified visual and messaging approach—executed quickly and across a variety of digital touchpoints. The challenge is balancing creative quality with fast turnarounds and technical precision.

Project gallery

Project gallery

Project gallery

Project Overview

Designing across teams, brands, and tight timelines

As a UX and visual designer, I partner closely with our external creative agency, marketing strategists, sales, developers, and project managers. Every campaign kicks off with collaborative concepting, followed by alignment on copy, visual direction, and user goals. I help translate big-picture ideas into responsive digital designs—ensuring every asset aligns with the brand while meeting performance and accessibility standards. Strong cross-team communication and agile feedback loops are key to our success.

The Execution

Each campaign rollout involves updating homepage hero banners across multiple product sites, creating dedicated landing pages, and ensuring consistent campaign messaging throughout the user journey. My role includes designing responsive layouts, working within established design systems, and ensuring designs are implemented accurately by dev teams. We thoroughly QA all campaign assets pre-launch to ensure cross-browser performance and a polished user experience.

The Impact

These marketing campaigns have become an integral part of our digital strategy—driving traffic, promoting seasonal offers, and helping customers engage with relevant, timely messaging. Our ability to deliver high-quality creative quickly has strengthened brand consistency, supported revenue goals, and demonstrated the value of design-led collaboration across departments and teams.